Career Opportunities

MARKETING & EVENT MANAGER

Company Overview: Backyard Concept, LLC is a forward-thinking outdoor advocacy firm specializing in legal, consulting, management, and advocacy services focused in the outdoor recreation space. We work with outdoor businesses, organizations, non-profits, and individuals, all toward building inclusive community environments, improving access to the outdoors, advocating for outdoor-friendly public policy, and responsible economic development.

Title: Marketing & Event Manager (Exempt, full-time 40 hours per week)

Location: Conway, NH

Position Overview. Backyard Concept, LLC (BYC), the region’s first professional outdoor recreation advocacy firm, is seeking an experienced and motivated team member to lead marketing strategy development, program implementation, and event production for BYC and its clients in the emerging outdoor recreation industry. The position is ideal for a seasoned professional seeking agency purpose, mission-driven work, and creative autonomy while taking concepts and ideas from strategy to implementation on multiple marketing campaigns and events.

BYC manages, coordinates and/or attends approximately 12-24 events per year of various type and scale. The Manager will work daily with outdoor businesses, non-profits (including board of directors), outdoor advocates, service professionals, and individuals through a variety of channels and mediums. BYC’s model captures synergies across the different business channels to promote efficient, streamlined operations. The Manager works under the direction of BYC’s Principal and has support from the Advocacy Coordinator and other subcontractors.

ROLE AND RESPONSIBILITIES

Develop and Manage Marketing and Communication Campaigns/Strategy

• Develop relationships and collaborate with internal teams and external stakeholders and contractors to develop marketing strategies and implementation planning that serve client objectives.

• Develop and implement strategies for communicating on behalf of clients about programs, e.g., through email blasts, newsletters, blogs, photos and videos, social media and other forms of outreach.

• Identify key data points and measurements to assess and improve results and show the impact of the strategy on programs, events, and other efforts.

• Advise and deliver public relations communication planning, strategic messaging, media relations and crisis management for BYC clients, including press releases, media kits, and digital event production.

• Develop social media strategies & planning, identify necessary resources, and manage or oversee implementation, including tracking, analysis, and strategy refinement.

Coordinate and Manage Event Production

• Responsible for managing, executing, and enhancing events for BYC clients during all aspects of event cycle, from event strategy planning, volunteer recruitment, sponsorship acquisition, day-of coordination, and post-event debriefing.

• Systematically analyzes success of events through data analysis, key feedback solicitation, and report generation.

QUALIFICATIONS

• Demonstrated ability to lead the development of marketing and event strategies and oversee their implementation and exhibit excellent follow-through.

• Excellent interpersonal, facilitation, and communication skills and an ability to work well and foster collaboration among a wide range of people.

• Technical familiarity or expertise (preferred) with multi-channel communications, traditional and digital marketing tools to achieve sales goals, email marketing and content management systems.

• Strong writing skills with attention to organization, detail, and accuracy a must.

• Basic graphic design, image-editing, photo and/or video editing ability.

• Proficiency with Microsoft Office 365 (Word, Excel, Powerpoint) and Google Analytics.

• Ability to travel to attend in and out-of-state events or meetings, including overnight stays from time to time.

COMPENSATION / BENEFITS:

• The Marketing & Event Manager is a salaried full-time position with a salary range of $50,000 to $65,000; starting salary will be commensurate with experience.

• BYC can provide full benefits package including health insurance, 3 weeks paid vacation, outdoor benefits, pro-deal opportunities, powder day rules, flex schedule;

• Hybrid position requires minimum 3 days a week in office (T-W-Th); occasional weekend work/events.

• Personal window office, Macbook Air, shared receptionist, conveniently located at Tech Village in Conway, NH.

BYC is committed to the principles of diversity, equity and inclusion and is proud to maintain employment practices based upon individual qualification, merits, and achievements. All decisions to recruit, hire, promote, and release from employment are made without discriminating according to race, color, religion, national origin, gender, sexual orientation, age, marital status, political beliefs or disability.

Applications will be accepted until the position is filled. Submit applications at the form provided below. If you experience form trouble (non-Google accounts) you can email resume and cover letter with subject line “Marketing Manager” to tyler@backyardconcept.org. No calls, please.  

Thank you!